Brand Guardianship Services from Mot Juste

At Mot Juste, we understand the blood, sweat, and tears that go into building and maintaining a recognisable and differentiated brand identity.

And, more importantly, through our 30+ years of experience, we have seen just how real the struggle is for businesses - from the largest of corporates to the smallest start-ups - to maintain uniformity in their brand identity across collateral, media, multiple vendors, and multiple points of origin of requests within the organisation.

We understand the value of delivering a strong, consistent message at every touchpoint, and equally importantly, the erosion of brand value that occurs when brand identity guidelines are treated casually.

Some of the specific areas where we add value to our clients in guarding their brands include:

• Uniform usage of brand identity elements such as logos, graphic elements, design styles, fonts, and so on
• Ensuring consistency in content in terms of tone, style, or UK/USA standards of spellings and grammar
• Standardising the quality of materials in physical collateral across geographically widespread organisations

Achieving this degree of standardisation across brand collateral across the organisation - across media, geographies, and audiences - isn't easy. At Mot Juste, our 360-degree solutions and deep appreciation for brand identity standards equip us better than most to handle these challenges effectively.