Your clients find you in various ways. An advertisement hoarding. A Google search. A newspaper article. A visit to your website. A published case study. A word from their social circle, online.
Even once the contact comes in, in today's crowded marketplace, conversions are no longer simple. Clients look to buy into a brand... but creating and maintaining a brand is easier said than done for SMEs with modest budgets!
To optimise the effectiveness of your marketing spend, avoid traditional avenues of television and newspaper advertising. Instead prioritise consistently good, honest communication across all new marketing channels... whether digital or print.
Your communication materials - brochures, websites, presentations, posters, banners, user manuals, eMailers, events and their collaterals, social media posting, blog posts, case studies, and so much more - need to be informative and true to your brand positioning, and regular in their frequency as well.
That's where Mot Juste comes in.
A one-stop solution provider for pocket-friendly brand building, we combine presentation and language skills with an understanding and appreciation of brand identity born of rich experience, bringing you high-quality, consistent, calibrated, cost-effective communication.
From consultation and strategy to content writing and graphic design, implementation and dissemination of communication material, we perform every stage of the process, for every piece of business communication material that you could need.
We at Mot Juste act as part of your team. We form a bridge between the client and your business. From end to end, you can trust us with all your communication tasks. Authoring, editing, graphic creation and design, typesetting, layout, animation, print-production, social media maintenance and updation, search engine optimisation, coding for online communication... we do it all, and well.
Through our twenty five plus years of experience, we've found that the kind of holistic, consistent, calibrated communication is best delivered under a retainer agreement bound by non-disclosure and confidentiality clauses. The typical SME requires most, if not all, our services - easily bundled and presented to the client as a kind of "time-share" of Mot Juste.
Signing on with us gives you rights to all our services, as required by you in your specific circumstances. It allows Mot Juste to function as a true part of your organisation, to be a part of every communication loop that matters, and to add value to communication which might not otherwise be given the attention it deserves, such as management communiques and in-house briefs.
We recognise that a company's identity, reputation, and even actual sales depends on the quality of its communication - in content, appearance and logical presentation. That's why we spend dedicated time and effort to understand the unique demands and pressures of each individual client, to relate to you and understand you before we communicate for you.
With Mot Juste, you get more than just a reactive supplier or an abstract consultant. We are your marketing arm's natural extension.