SEO-Friendly Content: Traversing the Landscape of Content Marketing

SEO friendly content


It’s 2019, and though the term “SEO” has become nearly synonymous with content, it remains elusive. Writing for effective SEO is something of a Herculean task; many a good content writer has worked hard to find that perfect balance between delivering content with substance and maximising results. But why is that? What makes this idea of writing content for optimised search-engine results so difficult to wrap our heads around?

Continue reading “SEO-Friendly Content: Traversing the Landscape of Content Marketing”

Making Mails Matter – Drip Email Marketing

drip email


In a world of spam and categorised inboxes, how can you make your emailers stand out? Opt for a drip email marketing strategy.

What is drip marketing?

The term ‘drip marketing’ refers to a marketing strategy designed to ensure that a constant stream of relevant marketing content is delivered to a customer or lead. The goal of such a campaign is to keep potential leads and/or existing customers continuously engaged with your product or service. Although it could be implemented using a number of communication platforms, a drip marketing campaign usually involves a series of emails.

Continue reading “Making Mails Matter – Drip Email Marketing”

Experience. Growth. Expertise. The story of Mot Juste



Today is quite a special occasion for us! It marks the completion of 31 years since inception of business by a twosome that frankly didn’t know where they would end up.

Back in 1988, computerised typesetting had just entered the Indian market, and was taking the print world by storm. Inspired by the rapid changes in the industry, KP and Usha jumped into the fray in early June that year, with a proprietorship concern they named PACE.

Continue reading “Experience. Growth. Expertise. The story of Mot Juste”

Thought Leadership: The Future for your Business

Thought leadership: the future for your business


“Thought leader” is not just another corporate buzzword. A thought leader’s advice is sought after and valued by anyone in the industry, especially by prospective clients. A thought leader’s perspective is wide and deep enough to anticipate industry trends and predict them before they happen. If you think about how companies at the top of their sectors got there, it’s because their clients thought of them as thought leaders in the field. In terms of actions, thought leaders back up their conjectures and hypotheses with tangible results. Seems like a tall order, doesn’t it?

Continue reading “Thought Leadership: The Future for your Business”

7 Terrible, Horrible, No-good Things About Creating Great Digital Content

world laughter day

Great content = great conversions = increased revenue. Not worth the hassle, am I right?! Almost all of the best companies in the world have got great digital content. And look where that got them! Fantastic ads, blogs, social media posts, videos, emails and more – with great content comes great (customer) response. The ton of hassle is just too much to handle – just not worth it!

Here are 7 ways in which great digital content can spell the opposite of disaster (which we know is ‘blessing’ because we are content experts) for your company.

Continue reading “7 Terrible, Horrible, No-good Things About Creating Great Digital Content”

6 Cool Brochure Trends for FY 2019-2020

Unlike digital and other modern forms of marketing, a brochure can create a more personal impact on the potential client, conveying to them all that they need to know about your business.

A well-structured brochure can be a great way to create a great first impression and convert leads into clients. A brochure, therefore, is an investment – and not one to be made without careful planning.

But how do you ensure that your brochure serves the purpose it was designed for, without ending up in the trash bin? If a brochure is on your budget this financial year, find out as we discuss 6 important points that can help your brochure make a stunning impact this financial year!

Continue reading “6 Cool Brochure Trends for FY 2019-2020”