In a world of spam and categorised inboxes, how can you make your emailers stand out? Opt for a drip email marketing strategy.
What is drip marketing?
The term ‘drip marketing’ refers to a marketing strategy designed to ensure that a constant stream of relevant marketing content is delivered to a customer or lead. The goal of such a campaign is to keep potential leads and/or existing customers continuously engaged with your product or service. Although it could be implemented using a number of communication platforms, a drip marketing campaign usually involves a series of emails.
Marketing discussions today seem to revolve around why outbound marketing is ruinous, and inbound marketing the only way to go. At Mot Juste, however, our experience in the industry makes us think differently – that the answer lies in finding the right balance between the two.
Today is quite a special occasion for us! It marks the completion of 31 years since inception of business by a twosome that frankly didn’t know where they would end up.
Back in 1988, computerised typesetting had just entered the Indian market, and was taking the print world by storm. Inspired by the rapid changes in the industry, KP and Usha jumped into the fray in early June that year, with a proprietorship concern they named PACE.
“Thought leader” is not just another corporate buzzword. A thought leader’s advice is sought after and valued by anyone in the industry, especially by prospective clients. A thought leader’s perspective is wide and deep enough to anticipate industry trends and predict them before they happen. If you think about how companies at the top of their sectors got there, it’s because their clients thought of them as thought leaders in the field. In terms of actions, thought leaders back up their conjectures and hypotheses with tangible results. Seems like a tall order, doesn’t it?
Great content = great conversions = increased revenue. Not worth the hassle, am I right?! Almost all of the best companies in the world have got great digital content. And look where that got them! Fantastic ads, blogs, social media posts, videos, emails and more – with great content comes great (customer) response. The ton of hassle is just too much to handle – just not worth it!
Here are 7 ways in which great digital content can spell the opposite of disaster (which we know is ‘blessing’ because we are content experts) for your company.
Unlike digital and other modern forms of marketing, a brochure can create a more personal impact on the potential client, conveying to them all that they need to know about your business.
A well-structured brochure can be a great way to create a great first impression and convert leads into clients. A brochure, therefore, is an investment – and not one to be made without careful planning.
But how do you ensure that your brochure serves the purpose it was designed for, without ending up in the trash bin? If a brochure is on your budget this financial year, find out as we discuss 6 important points that can help your brochure make a stunning impact this financial year!