In a world of spam and categorised inboxes, how can you make your emailers stand out? Opt for a drip email marketing strategy.
What is drip marketing?
The term ‘drip marketing’ refers to a marketing strategy designed to ensure that a constant stream of relevant marketing content is delivered to a customer or lead. The goal of such a campaign is to keep potential leads and/or existing customers continuously engaged with your product or service. Although it could be implemented using a number of communication platforms, a drip marketing campaign usually involves a series of emails.
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