Our team at Mot Juste takes the time, effort, and prolonged interaction to ensure that every detail of your branding represents not only your company, but your culture, positioning, and ideals. We have professional designers and content writers to create your logo and tagline – and more importantly, we have the experience – and patience! – to identify the perfect combination for your business. We then ensure that this combination is actually maintained, and not forgotten over time!
First impressions matter. And it's your corporate identity elements that are the first points of contact with the outside world. From your company's name to your logo, tagline, corporate colors and stationery, the image your branding presents to the customer needs to tell the story that you want to convey, and set the right expectations.
Represent yourself to the world exactly as you want to be known. Funky, professional, serious, cool, young, experienced... these fundamental messages come through without a word beyond the simple visual of your company logo.
Creating a consistent brand identity which is sustained across communication and across time makes the brand come alive and become 'real'. The company's culture and the brand's positioning drive identity.
Start-ups need a lot more than just a logo as they begin their professional existence. Presence and the basic communication materials are also essential to the small business starting up. A start-up website, simple brochure, corporate or sales presentation, together with stationery – business cards, letterheads, envelopes et al – help the first-time business approach prospective clients and investors with greater confidence. Attract the best talent and clients via optimised and elegant communication which follows through on your brand identity. Ensure that your communication is true to your identity and your brand, and don't make false promises!
More established businesses already have their basic corporate identity requirements well in hand. We help your corporate communication team lay down identity and communication guidelines, including corporate colour standards, language standards, permitted logo usage; and more importantly, on a retainership contract, we ensure that these guidelines are followed by all future communication materials produced.
Creating corporate identity is a one-time task. Companies shouldn't, and don't, change logo and brand name very often. However, maintaining the same corporate identity standard across various collaterals is an ongoing process. That is where Brand Guardianship services from Mot Juste assume importance. Consistent, sustained, clear, and accurate... these are the descriptors that should exemplify your corporate identity across time and across communication materials.
On a retainership agreement, we ensure that every piece of communication your business produces through us follows the rules of your corporate identity. Result: Consistent messaging and clear positioning... no confusion as to the end output expected... and thus, happy customers!
Partner with us to make your brand identity strong and differentiated. Ensure that your logo and your communication represent all the attributes you stand for. And build on this identity through continued and consistent messaging through all your communication. Because your corporate identity is more than just a logo and some colors. It's you.