{"id":160,"date":"2025-02-13T04:02:44","date_gmt":"2025-02-13T04:02:44","guid":{"rendered":"https:\/\/motjuste.com\/previews\/mjblog\/?p=160"},"modified":"2025-02-13T04:08:22","modified_gmt":"2025-02-13T04:08:22","slug":"the-secret-to-your-blogging-success-compounding-blog-posts","status":"publish","type":"post","link":"https:\/\/www.motjuste.com\/blog\/the-secret-to-your-blogging-success-compounding-blog-posts\/","title":{"rendered":"The Secret to Your Blogging Success: Compounding Blog Posts"},"content":{"rendered":"<p align=\"justify\">Here\u2019s what happens, nine out of ten times, when a blog post is published: there is a surge of traffic soon after the link to the post is shared on various platforms. And then, slowly but surely, the number of visits goes down and \u2013 in a matter of days \u2013 the post decays, the visits trickle to a stop. Not long after, bloggers turn to the next topic, and the cycle continues.<\/p>\n<p align=\"justify\">Typically, only\u00a0<a href=\"https:\/\/blog.hubspot.com\/marketing\/compounding-blog-posts-what-they-are-and-why-they-matter\">one in every ten blogs<\/a>\u00a0avoids this decaying cycle. And that one blog post which continues to bring in traffic, transcending the limitations of time, is known as a compounding blog post.<\/p>\n<h3>What happens when a compounding blog post is published?<\/h3>\n<p align=\"justify\">A compounding blog post may not necessarily be a blockbuster as soon as it is published. However, it steadily builds up incoming traffic over time and, eventually, it surpasses the overall traffic generated by a decaying blog post. Despite being only 10% of blog content, compounding blog posts account for nearly 38% of the total blog traffic to any given site. That\u2019s exactly why you need more of them!<\/p>\n<p align=\"justify\">The secret to blogging success, therefore, is to write and publish more compounding posts! While you cannot always predict if a blog post you have written will bring in compounding results, there are a few ways to generate content that has the potential to be compounding in nature.<\/p>\n<p>Let\u2019s take a look at some of them:<\/p>\n<h3>Topic Appeal<\/h3>\n<ul>\n<li><strong>Choose a topic where you can address a broad audience<\/strong>, though within your industry of target industry, of course. Remember that narrowly focused posts and niche topics appeal to a smaller audience and, therefore, will have relatively low search volumes and generate less traffic. While it is important to have a few of these posts, they are less likely to become compounding posts.<\/li>\n<li><strong>Opt for an instructional post<\/strong>\u00a0with the intent to help readers \u2013 break down processes, diagnose an issue, or even offer product reviews! Help your audience make decisions. You can also pick a topic that will remain \u201cevergreen\u201d in your industry, such as explaining the meaning of a particular industry-specific term. These are much more likely to stay relevant through time when compared to posts based on news\/current events that may create a rapid surge, but also decay rapidly.<\/li>\n<\/ul>\n<h3>Title Choice<\/h3>\n<ul>\n<li><strong>Start with an online search<\/strong>\u00a0of the topic you have chosen. Find out what people are searching for the most \u2013 be it on a search engine like Google or a community-based platform like Quora. Then, use their questions as starting points from which to create your title. The title should be written in such a way that it answers one or more of these questions. Aim to answer the most common questions to expect the largest number of visits.<\/li>\n<li><strong>Choose your words wisely<\/strong>. Watch out for \u201crelated searches\u201d and suggestions thrown up by the search engine while doing your online search. Consider this a pool of precious keywords from which to selectively pick and choose for your title. Use words that people are likely to use while searching for answers \u2013 such as \u201cwhat is\u201d \u201chow to\u201d, \u201cthe best\u201d and \u201cvs\u201d. Wherever possible, use second-person pronouns like \u201cyou\u201d, \u201cyour\u201d and so on to engage your audience on a more personal level.<\/li>\n<\/ul>\n<h3>Blog Components<\/h3>\n<ul>\n<li><strong>Remember to deliver what you promised<\/strong>\u00a0in the title of the post. Give your audience the answer to the question they came looking for. Keep the article of average length \u2013 not so long that they lose interest midway, but not so short that they find themselves unsatiated at the end of the post.<\/li>\n<li><strong>Add hyperlinks to related topics<\/strong>\u00a0within the post or create and provide links to follow-up posts towards the end. This way, you can explain a complex topic, without making your post too long. If you still think you have a lot to tell in one article, consider writing\u00a0<a href=\"https:\/\/www.motjuste.com\/blog\/all-you-need-to-know-about-pillar-content\/\">pillar content<\/a>.<\/li>\n<li><strong>Illustrate your points<\/strong>. Use relevant examples, research-based statistics, interesting images, a quote from an industry expert and so on. If you are speaking of products, add ratings, give a breakdown of expected price range and other helpful information.<\/li>\n<li><strong>Keep the structure simple<\/strong>\u00a0with subheadings, bold headlines, bullet points \u2013 similar to what we\u2019ve done in this article. In this way, even if people don\u2019t have time to read the whole thing, they may still find your article useful.<\/li>\n<\/ul>\n<h3>Now try it yourself!<\/h3>\n<p align=\"justify\">Once you\u2019ve written a blog post with these points in mind, keep tracking the rate of incoming traffic. If you see that it does perform well, gradually and over a few weeks or months, keep it fresh by updating it from time to time. That way, it will continue to stay relevant and keep delivering the best results!<\/p>\n<p align=\"justify\"><em>Need help with writing or maintaining a professional blog?\u00a0<a href=\"https:\/\/www.motjuste.com\/get-in-touch.php\">Get in touch with us today!<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s what happens, nine out of ten times, when a blog post is published: there is a surge of traffic soon after the link to the post is shared on various platforms. And then, slowly but surely, the number of visits goes down and \u2013 in a matter of days \u2013 the post decays, the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.motjuste.com\/blog\/wp-json\/wp\/v2\/posts\/160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motjuste.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.motjuste.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.motjuste.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.motjuste.com\/blog\/wp-json\/wp\/v2\/comments?post=160"}],"version-history":[{"count":2,"href":"https:\/\/www.motjuste.com\/blog\/wp-json\/wp\/v2\/posts\/160\/revisions"}],"predecessor-version":[{"id":164,"href":"https:\/\/www.motjuste.com\/blog\/wp-json\/wp\/v2\/posts\/160\/revisions\/164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.motjuste.com\/blog\/wp-json\/wp\/v2\/media\/161"}],"wp:attachment":[{"href":"https:\/\/www.motjuste.com\/blog\/wp-json\/wp\/v2\/media?parent=160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.motjuste.com\/blog\/wp-json\/wp\/v2\/categories?post=160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.motjuste.com\/blog\/wp-json\/wp\/v2\/tags?post=160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}