We\u2019re currently in the throes of an unprecedented transformation in the way we work. The COVID-19 pandemic has around a third of the world\u2019s population under some form or the other of lockdown, and strict rules of social distancing and self-isolation for the vulnerable are expected to continue worldwide for the next several months at least.<\/p>\n
Essentially, that means that the basics of marketing and sales as we know it \u2013 personal interaction, close contact, events and group engagement \u2013 are on hold until further notice.<\/p>\n
That, however, does not mean your marketing and sales efforts should pause. Indeed, given that we\u2019re staring a looming recession in the eye, tightening budgets must be balanced against the need to have leads in the funnel for the first Quarters of the new financial year.<\/p>\n
Digital communication has always been cheaper and more targeted than traditional communication, while offering much better methods to measure results and ROI. In today\u2019s brave new world, digital is also, arguably, the only way you can reach out to your audiences.<\/p>\n
So in today\u2019s article, let\u2019s focus on how you can optimise your social media presence.<\/p>\n
For about 10 years now, social media marketing has been a marketing essential, not a luxury; something that most businesses, small and large, have embraced. Under our current extraordinary circumstances, however, businesses tend to put a pause on all non-essential (read: non-sales) marketing expense.<\/p>\n
During these lockdown days, staying in touch with clients and prospects is near impossible except through organic social media. Office landlines are obviously non-accessible, and with the world increasingly living on social media in any case, the chances of queries via Messenger are high.<\/p>\n
Ensure that you post relevant news \u2013 operating hours, services still on offer, measures you are taking to ensure staff and customer safety \u2013 and prepare your team to respond to queries on the same subjects as well.<\/p>\n
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For example, as a Healthcare provider, our client\u00a0Appasamy Hospitals<\/a>\u00a0put out statutory communication regarding elective procedures at the hospital. Mot Juste is now working with the team on a series of COVID-19 Myth vs Fact posts.<\/p>\n