If there is a faint silver lining to this crisis and the difficult post-COVID period that we’re now wading through, it’s probably that the situation provides us with an opportunity to strengthen brand identity and reiterate our values. Content marketing can serve as an effective tool to remain in touch with your customers, emphasise what you stand for, and keep the communication channels alive.
Here’s what happens, nine out of ten times, when a blog post is published: there is a surge of traffic soon after the link to the post is shared on various platforms. And then, slowly but surely, the number of visits goes down and – in a matter of days – the post decays, the visits trickle to a stop. Not long after, bloggers turn to the next topic, and the cycle continues.
Congratulations! You’ve taken the important decision to invest in building your brand. Having decided that your foundational branding and marketing communication need to present the right image to the world, and convey your message while reflecting a brand aesthetic you can be proud of, you now need the right partner to translate your brand vision into reality.
We’re currently in the throes of an unprecedented transformation in the way we work. The COVID-19 pandemic has around a third of the world’s population under some form or the other of lockdown, and strict rules of social distancing and self-isolation for the vulnerable are expected to continue worldwide for the next several months at least.
The marketing funnel is a metaphorical funnel that helps to visualise the process through which targeted audiences – once unaware of a product/service – become potential leads and are then converted into customers. In a Utopian world, the marketing funnel would look like a cylinder where all of the targeted audiences become customers! In the real world, however, the audience thins down with each subsequent stage.
Pillar Pages are more than just “pretty long blog posts”. They are a detailed version of a particular topic relevant to your brand, with enough information to allow a reader to process the same and revisit it again and again. Similar to how a reader would read a book divided into chapters, Pillar Pages are arranged based on topic clusters. It’s a modern method used by content marketers and a terrific approach towards a brand’s overall SEO plan.
A user manual is a comprehensive technical document covering the spectrum of functions of a product or system, with detailed instructions on how to use it efficiently. The manual serves as a written guide to simplify the handling of software, computer hardware, and electronic goods. The purpose of the document is to provide information on how to use the product properly in order to reduce the risk of damage.
Emotional marketing does exactly what its name suggests – it markets a product (or a service, or a brand) to the emotions of the potential consumer. It involves sending out a message, through any marketing medium, that connects with the targeted audience in a personal way.
It’s 2019, and though the term “SEO” has become nearly synonymous with content, it remains elusive. Writing for effective SEO is something of a Herculean task; many a good content writer has worked hard to find that perfect balance between delivering content with substance and maximising results. But why is that? What makes this idea of writing content for optimised search-engine results so difficult to wrap our heads around?
Emailers can be an effective tool for your marketing communications and promotions. While their design and format may vary depending on the specific purpose and message you want to convey, this is how the basic structure should look: